George Stevens

Product

FashionGates.com is the fashion models, agencies and photographers directory containing daily replenishing collection of Models portfolios, Agencies
information and fashion Photographers with best quality photos.

The portal is also an avowed industry expert covering in Fashion Magazine hot industry news and trends.
[*]History

Entering the market in Dec 2003, FashionGates.com rapidly gains popularity amongst business insider as it proposed transparent and market-demanding services acting as a mediator between modeling agencies, models and photographers.
From the beginning of 2006, as the operating company re-consider its business objectives and concentrated on software development, the portal was just adequately supported without further development but with continuous content publication and directory moderation, even some peaces of programming code was improved, but its real business potential wasn’t disclosed .

Company
AdWiser.net Ink, Toronto, Canada

[B]Reason For Selling
Step out of one of the investors; company’s business re-positioning.

Database

• Models portfolios: confirmed about 650
• Modeling Agencies portfolios: confirmed about 225
• Photographers portfolios: confirmed about 150

Traffic
For today, the Portal receives about 200 000 unique highly-targeted visitors per month, producing about 3 000 000 ad impressions monthly.

Traffic sources (magnitude falling):
search engines[*](Google – 72,43%, Yahoo! – 4,38%, MSN – 4,62%)[*]referring sites – 6,24%[*]direct visits – 5,42%

SEO
For about 2.5 years FashionGates.com occupies leading positions on relevant keywords in Search Engines

Technology
Web technology
Microsoft .NET

Built-in (additional) software/tools

• advanced CMS tool managing content, directory and users
  
• community management tool
  
• Amazon API (AWS) based shopping solution
  
• Ad management software: business network InternetGates.com based on Adgine.net ad management platform. InternetGates.com not only provides advertising when possible, but also allows carrying over and measuring own advertising campaigns as well as manage and measure the portal like an ad site.
  
• RSS feeds: general, models, agencies, photographers

There are several profit sources originally enclosed in business concept that wasn’t realized by operating company because of trite lack of resources:

• models booking: this mechanism is realized on technical level and waits for business development
  
• portfolios placement fee
  
• fee for extension of disc space to publish more photos
  
• top portfolio positions (homepage including) fees
  
• ad serving: as an ad publisher the site could serve direct advertising long-term campaigns with leading industry brands and companies, sites sponsorship including
  
• opt-in
  
• sponsored content publication

Realizing of enumerated activities and other ways to use an enormous site’s audience creates huge business potential for this project

Total Revenue (latest 12 months)
$ 30 000

Profit Sources

• AdSense ads (till August 2007)
• participation in InternetGates.com business advertising network
• affiliate programs
• links trade
• Amazon shopping affiliate module (Fashion Shopping)

If interested please contact via GS[at]adwiser.net