I quotes this from
WebProNews. This is the summary of it.
Quote:
1. Understand that people are looking for LEADERSHIP & Mentors that can actually show them how to make money online.
This is critical to your success. You must position yourself as a leader and offer your target market the training and marketing information they are seeking. Inexperienced people tend to wonder how they can teach marketing if they’re new themselves.
2. Know Your Target Market
If you’re in the home based business industry promoting a direct sales or network marketing program, then you should know the hottest target market you can focus on attracting is the existing network marketer and online marketer. The time in your pipeline will be reduced with this target, they already believe in the industry so you won’t have to worry about going through that skeptical debate and most existing marketers are looking for marketing knowledge and information.
3. Place Simple, Targeted Ads That Compel Your Target Market To Click
This is where Attraction Marketing comes into play. Knowing your target market well will allow you to identify their main frustrations with their business and what benefits or solutions they are looking for. Phrase your ads in a way that you agitate a frustration and then offer a solution that solves their problem. To get to the solution they must click on your ad to get to your offer. Offering free “How To” information to marketers on learning traffic tactics and marketing skills in the form of a free email course, video series, recorded audios, etc… is a high conversion tactic.
4. Drive That Targeted Traffic To Your Own Lead Capture Page
This is where most online marketers fail. Your company’s replicated lead capture page is NOT the answer. Not if you want to attract more opt-ins for less money. Your own personalized lead capture page should contain a strong “Direct Response Marketing” headline, subheadline and some key benefits about your offer. A free newsletter, special report, video training series, audio recording or other compelling free information should be offered here that is designed to solve the frustration your ad agitated. This is key to building a responsive list.
5. Follow up with a systemized email autoresponder
A series of email follow up letters should be linked to your capture page so that you can follow up with your new leads using automation. This is where the majority of your sales will be made. Constant follow up is crucial in building trust, credibility and rapport with your list. By offering valuable content and teaching them exactly what your lead capture page and your initial ad offered to teach, you will warm up your list and prepare them to buy or join you in business.
6. Close Sales
A tremendously weak part of the average marketer’s system. Most automated online sales systems are great at opening up the sales process and attracting leads in. At that point most rely on the marketer to actually follow up and close sales. This is where most home business systems fall woefully short and cause the high failure rate in the industry.
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WebProNews. Hope this will help a little to all.
06-06-2008, 10:10 AM
The 6 Key-Part In A Powerful Attraction Marketing System
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