Nice artice on Social Network sites.

webeweb · 03-18-2008, 03:06 PM

This is an article that I took off of WebPro News that was pretty interesting to me and hopefully it will be for you too.

Despite the fact that social media advertising has yet to hit its stride and is taking some lumps for low click rates when compared to high pageviews, it will succeed. Social media is a different type of advertising platform from information-oriented websites and the two should not be compared.

The reality is that social media delivers the holy grail for advertisers on the Internet: a mass-concentrated U.S. audience reach similar to television. Tell us your thoughts...

The top 25 social media networks delivered over 155 million unique visitors in Feb. 2008 with 70 percent coming from MySpace, Facebook and Classmates.com. Add in YouTube and Flickr and you get another 60 million totaling an estimated 215 million humans viewing social media monthly.

Compare that to television where an average 24-hour period delivers around 50 million unique viewers. The highest viewership day of the year, Super Bowl Sunday, has an estimated 110 million unique U.S. residents viewing television. Even over an entire month there is arguably less than 200 million total unique television viewers.

The Internet has become a powerful platform for advertisers to reach mass audiences via user generated video too. According to comScore Video Metrix, U.S. Internet users viewed over 10 billion videos online in the month of December alone. Imagine a 15 to 30 second commercial with each video view and the Internet seems ready today to compete with broadcast TV in delivering commercial views.

Advertising on social media is not about clicks or click rate any more than TV commercials are; it's about quickly reaching reaching a huge U.S audience. Sooner rather than later, advertisers will see social media as a great way to reach mass audiences. After all, in terms of audience size there are several Super Bowls every day on Facebook, MySpace and YouTube!

It simply doesn't matter what the click rate is for Facebook, MySpace and YouTube because they reach huge audiences that major advertisers like Ford, Pepsi and McDonald's can't help but see the value in. Predictably, Adwords buyers will see the value too.

Click rates are a reflection of pageviews and social media sites similar to TV have a large overlapping audience that hang around them all day, every day. Television would have a low click rate too if an ad campaign were measured over the course of a months worth of programs on the same network, assuming you could click the screen.

People also tune in and out of TV just like they do with social media. According to Compete's figures for every unique visitor to YouTube there are 54 pageviews. With Facebook, a unique visitor creates an amazing 564 pageviews in a month and on MySpace each person generates a staggering 1,110 pageviews.

The social media audience is loyal, large and habit-oriented just like broadcast TV. They also hit the prime youth-tilting demographic who are big spenders online and are considered a high value audience by ad agencies and advertisers. Ultimately, what advertisers value is the audience, not just the clicks.

suresh · 03-19-2008, 02:33 AM

this days are for social networking
nice article I have already heard about facebook and myspace of top unique visits
anyway thanks for sharing

easydoms · 03-29-2008, 04:14 PM

Very interesting reading, I wonder what will be the next big thing on the internet? As with evrything it seems to go in cycles, some have more life in them than others, but some like facebook i think will be around for a while!!

Hunter1 · 03-29-2008, 04:34 PM

I believe it will be the Yahoo Buzz

Check it out!

See it HERE

naziajabeen · 04-03-2008, 02:07 PM

Article is informative..
But you have missed the spell of aticles in the subject / title of the thread...
hmmmm

Thanks for the information...

bizwiz · 04-03-2008, 05:38 PM

Nice article. I believe social media is best suited for people or companies selling tangible goods or services. It's a nice way to advertise since their sites do get a ton of pageviews.

pro · 05-03-2008, 11:01 PM

Wow, amazing how the internet has revolutionize the world.. Reaching mass audiences so quickly.. Great for profit.

sryk4 · 06-18-2008, 11:08 AM

thanx for this lovely piece of informative article

skynex53 · 08-20-2008, 12:25 PM

Thanks for the information...

Richy25 · 09-09-2008, 02:01 PM

I have got the impression that the importance of social-networking-sites is already declining. But that is just my opinion.

hostchecker · 09-24-2008, 06:08 PM

Can't really expect to get social websites getting high consistent click rates , people just get sick after the ads for a while.

development · 09-25-2008, 07:54 AM

Great information! Thanks for sharing, I thought it was interesting to read.

pauline896 · 09-30-2008, 04:19 PM

Social Networking Sites

Build your own network. Free! Blogs, Groups, Forum, Audio/Video Neeetz.com
Indeeaa, Social Network

Profile, photos, online chat. Join here & invite your friends! indeeaa.com

Facebook and MySpace may be the hottest social networking sites around but there’re so many other online social networks that are also very popular and cater to some special interests. Let’s take a look:

amit022 · 11-11-2008, 02:05 AM

thanks to you for your posting. i believe this.

shipit · 11-12-2008, 07:30 AM

great post!

semaphoreseo · 12-17-2008, 02:44 AM

social networking sites helps us too much for traffic and also link back from social sites helps for ranking. Now after directory listing, this is time to work on social network.

moniqu · 12-28-2008, 11:26 AM

Indeed, I know many people that used to make sites and hated the directory submission idea. They quickly moved on to the next thing. One of my friends is one of the big digg users and from what I can see he is very active and knows what happens around the web. He can also bring in digg top a webpage that he writes and this will bring him massive amount of traffic. Who would have thought that social bookmarking sites would become so popular?

Social networking sites are also popular because there are many people checking them every minute to see information about their friends, to chat and generally interact with groups or people. This becomes the perfect way for us, the webmasters, to get loads of traffic by marketing to them various sites and or products.

semaphoreseo · 02-05-2009, 05:21 AM

Quote:

Originally Posted by moniqu

Indeed, I know many people that used to make sites and hated the directory submission idea. They quickly moved on to the next thing. One of my friends is one of the big digg users and from what I can see he is very active and knows what happens around the web. He can also bring in digg top a webpage that he writes and this will bring him massive amount of traffic. Who would have thought that social bookmarking sites would become so popular?

Social networking sites are also popular because there are many people checking them every minute to see information about their friends, to chat and generally interact with groups or people. This becomes the perfect way for us, the webmasters, to get loads of traffic by marketing to them various sites and or products.

Well, i had also worked hard for directory submission and now i moved way to social sites. i am also posting my newly posted blog or newly launched page in digg. digg is best and very popular web site and i am getting good traffic from digg.

jusvie · 02-08-2009, 09:48 PM

Social Media is another way to acquire traffic to our website... really helps a lot

Sharepoint · 07-16-2009, 01:51 AM

Very useful one.

03-18-2008, 03:06 PM	#1
webeweb Senior Moderator Join Date: Mar 2007 Location: USA Posts: 344 HB$ Balance: 433.00 iTrader: (3)	Nice artice on Social Network sites. This is an article that I took off of WebPro News that was pretty interesting to me and hopefully it will be for you too. Despite the fact that social media advertising has yet to hit its stride and is taking some lumps for low click rates when compared to high pageviews, it will succeed. Social media is a different type of advertising platform from information-oriented websites and the two should not be compared. The reality is that social media delivers the holy grail for advertisers on the Internet: a mass-concentrated U.S. audience reach similar to television. Tell us your thoughts... The top 25 social media networks delivered over 155 million unique visitors in Feb. 2008 with 70 percent coming from MySpace, Facebook and Classmates.com. Add in YouTube and Flickr and you get another 60 million totaling an estimated 215 million humans viewing social media monthly. Compare that to television where an average 24-hour period delivers around 50 million unique viewers. The highest viewership day of the year, Super Bowl Sunday, has an estimated 110 million unique U.S. residents viewing television. Even over an entire month there is arguably less than 200 million total unique television viewers. The Internet has become a powerful platform for advertisers to reach mass audiences via user generated video too. According to comScore Video Metrix, U.S. Internet users viewed over 10 billion videos online in the month of December alone. Imagine a 15 to 30 second commercial with each video view and the Internet seems ready today to compete with broadcast TV in delivering commercial views. Advertising on social media is not about clicks or click rate any more than TV commercials are; it's about quickly reaching reaching a huge U.S audience. Sooner rather than later, advertisers will see social media as a great way to reach mass audiences. After all, in terms of audience size there are several Super Bowls every day on Facebook, MySpace and YouTube! It simply doesn't matter what the click rate is for Facebook, MySpace and YouTube because they reach huge audiences that major advertisers like Ford, Pepsi and McDonald's can't help but see the value in. Predictably, Adwords buyers will see the value too. Click rates are a reflection of pageviews and social media sites similar to TV have a large overlapping audience that hang around them all day, every day. Television would have a low click rate too if an ad campaign were measured over the course of a months worth of programs on the same network, assuming you could click the screen. People also tune in and out of TV just like they do with social media. According to Compete's figures for every unique visitor to YouTube there are 54 pageviews. With Facebook, a unique visitor creates an amazing 564 pageviews in a month and on MySpace each person generates a staggering 1,110 pageviews. The social media audience is loyal, large and habit-oriented just like broadcast TV. They also hit the prime youth-tilting demographic who are big spenders online and are considered a high value audience by ad agencies and advertisers. Ultimately, what advertisers value is the audience, not just the clicks. __________________ Hoosier Entertainment Guide

03-19-2008, 02:33 AM	#2
suresh Sharp Shooter Join Date: Jun 2007 Posts: 1,069 HB$ Balance: 4.00 iTrader: (2)	this days are for social networking nice article I have already heard about facebook and myspace of top unique visits anyway thanks for sharing __________________ Mahesh Enterprises l latest Computer Technology

03-29-2008, 04:14 PM	#3
easydoms Field Master Join Date: Oct 2007 Posts: 215 HB$ Balance: 0 iTrader: (0)	Very interesting reading, I wonder what will be the next big thing on the internet? As with evrything it seems to go in cycles, some have more life in them than others, but some like facebook i think will be around for a while!! __________________ Vodka-Vodka-Vodka

03-29-2008, 04:34 PM	Tweet this post! #4
Hunter1 Senior Staff Join Date: Mar 2007 Location: Indiana USA Posts: 2,618 HB$ Balance: 18,026.33 iTrader: (9)	I believe it will be the Yahoo Buzz Check it out! See it HERE __________________ AdBlurps.com Directory l

04-03-2008, 02:07 PM	#5
naziajabeen Field Master Join Date: Aug 2007 Location: Multan Pakistan Posts: 276 HB$ Balance: 0 iTrader: (1)	Article is informative.. But you have missed the spell of aticles in the subject / title of the thread... hmmmm Thanks for the information... __________________ W3ce.com Almuslameen.info XtremeFast.Com voovi.com byku.net

04-03-2008, 05:38 PM	#6
bizwiz More Than Meets The Eye Join Date: Jun 2007 Posts: 2,319 HB$ Balance: 715.00 iTrader: (0)	Nice article. I believe social media is best suited for people or companies selling tangible goods or services. It's a nice way to advertise since their sites do get a ton of pageviews. __________________ Buy Steroids \| 150+ CPA Networks \| Jobs In Canada \| Watch House Online backlinks \| backlinks 1 Way Text Links Per $1.40 12 Months Permanent Link Guarantee

05-03-2008, 11:01 PM	#7
pro Sharp Shooter Join Date: May 2008 Posts: 1,248 HB$ Balance: 0 iTrader: (0)	Wow, amazing how the internet has revolutionize the world.. Reaching mass audiences so quickly.. Great for profit.

06-18-2008, 11:08 AM	#8
sryk4 Banned Join Date: Jun 2008 Posts: 4 HB$ Balance: 0 iTrader: (0)	thanx for this lovely piece of informative article

08-20-2008, 12:25 PM	#9
skynex53 Field Master Join Date: Aug 2008 Posts: 135 HB$ Balance: 110.00 iTrader: (0)	Thanks for the information... __________________ Gravida muscata de pisica Chizeap hockey

09-09-2008, 02:01 PM	#10
Richy25 New Hunter Join Date: Sep 2008 Posts: 8 HB$ Balance: 0 iTrader: (0)	I have got the impression that the importance of social-networking-sites is already declining. But that is just my opinion. __________________ Liste Floating & Floatarium in Deutschland / Germany

09-24-2008, 06:08 PM	#11
hostchecker New Hunter Join Date: Sep 2008 Posts: 17 HB$ Balance: 0 iTrader: (0)	Can't really expect to get social websites getting high consistent click rates , people just get sick after the ads for a while. __________________ Learn how to make $960 a day with Google Adsense

09-25-2008, 07:54 AM	#12
development New Hunter Join Date: Sep 2008 Posts: 7 HB$ Balance: 0 iTrader: (0)	Great information! Thanks for sharing, I thought it was interesting to read. __________________ Earn Money Online Guides \| Forex day trading tips \| digital reviews

09-30-2008, 04:19 PM	#13
pauline896 New Hunter Join Date: Sep 2008 Posts: 2 HB$ Balance: 0 iTrader: (0)	Social Networking Sites Build your own network. Free! Blogs, Groups, Forum, Audio/Video Neeetz.com Indeeaa, Social Network Profile, photos, online chat. Join here & invite your friends! indeeaa.com Facebook and MySpace may be the hottest social networking sites around but there’re so many other online social networks that are also very popular and cater to some special interests. Let’s take a look: Last edited by iowadawg; 10-03-2008 at 12:28 AM.

11-11-2008, 02:05 AM	#14
amit022 New Hunter Join Date: Nov 2008 Posts: 3 HB$ Balance: 0 iTrader: (0)	nice idea thanks to you for your posting. i believe this.

11-12-2008, 07:30 AM	#15
shipit New Hunter Join Date: Oct 2008 Posts: 6 HB$ Balance: 0 iTrader: (0)	great post! __________________ cheap-ass links. Save $$ - Hot girls and beer. - afroman Friend me?

12-17-2008, 02:44 AM	#16
semaphoreseo Field Master Join Date: Dec 2008 Posts: 98 HB$ Balance: 0 iTrader: (0)	social networking sites helps us too much for traffic and also link back from social sites helps for ranking. Now after directory listing, this is time to work on social network. __________________ seo california seo usa software development

12-28-2008, 11:26 AM	#17
moniqu New Hunter Join Date: Oct 2008 Posts: 22 HB$ Balance: 0 iTrader: (0)	Indeed, I know many people that used to make sites and hated the directory submission idea. They quickly moved on to the next thing. One of my friends is one of the big digg users and from what I can see he is very active and knows what happens around the web. He can also bring in digg top a webpage that he writes and this will bring him massive amount of traffic. Who would have thought that social bookmarking sites would become so popular? Social networking sites are also popular because there are many people checking them every minute to see information about their friends, to chat and generally interact with groups or people. This becomes the perfect way for us, the webmasters, to get loads of traffic by marketing to them various sites and or products. __________________ Download only voice recorder software and read my stress relief blog. Directory submission.

02-08-2009, 09:48 PM	#19
jusvie Field Master Join Date: Jan 2009 Posts: 276 HB$ Balance: 0 iTrader: (0)	Social Media is another way to acquire traffic to our website... really helps a lot __________________ House plans

07-16-2009, 01:51 AM	#20
Sharepoint Field Master Join Date: Jul 2009 Posts: 118 HB$ Balance: 0 iTrader: (0)	Very useful one. __________________ microsoft sharepoint development sharepoint development services SEO Services

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