webeweb

This is an article that I took off of WebPro News that was pretty interesting to me and hopefully it will be for you too.

Despite the fact that social media advertising has yet to hit its stride and is taking some lumps for low click rates when compared to high pageviews, it will succeed. Social media is a different type of advertising platform from information-oriented websites and the two should not be compared.

The reality is that social media delivers the holy grail for advertisers on the Internet: a mass-concentrated U.S. audience reach similar to television. Tell us your thoughts...

The top 25 social media networks delivered over 155 million unique visitors in Feb. 2008 with 70 percent coming from MySpace, Facebook and Classmates.com. Add in YouTube and Flickr and you get another 60 million totaling an estimated 215 million humans viewing social media monthly.

Compare that to television where an average 24-hour period delivers around 50 million unique viewers. The highest viewership day of the year, Super Bowl Sunday, has an estimated 110 million unique U.S. residents viewing television. Even over an entire month there is arguably less than 200 million total unique television viewers.

The Internet has become a powerful platform for advertisers to reach mass audiences via user generated video too. According to comScore Video Metrix, U.S. Internet users viewed over 10 billion videos online in the month of December alone. Imagine a 15 to 30 second commercial with each video view and the Internet seems ready today to compete with broadcast TV in delivering commercial views.

Advertising on social media is not about clicks or click rate any more than TV commercials are; it's about quickly reaching reaching a huge U.S audience. Sooner rather than later, advertisers will see social media as a great way to reach mass audiences. After all, in terms of audience size there are several Super Bowls every day on Facebook, MySpace and YouTube!

It simply doesn't matter what the click rate is for Facebook, MySpace and YouTube because they reach huge audiences that major advertisers like Ford, Pepsi and McDonald's can't help but see the value in. Predictably, Adwords buyers will see the value too.

Click rates are a reflection of pageviews and social media sites similar to TV have a large overlapping audience that hang around them all day, every day. Television would have a low click rate too if an ad campaign were measured over the course of a months worth of programs on the same network, assuming you could click the screen.

People also tune in and out of TV just like they do with social media. According to Compete's figures for every unique visitor to YouTube there are 54 pageviews. With Facebook, a unique visitor creates an amazing 564 pageviews in a month and on MySpace each person generates a staggering 1,110 pageviews.

The social media audience is loyal, large and habit-oriented just like broadcast TV. They also hit the prime youth-tilting demographic who are big spenders online and are considered a high value audience by ad agencies and advertisers. Ultimately, what advertisers value is the audience, not just the clicks.

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sb225

this days are for social networking
nice article I have already heard about facebook and myspace of top unique visits
anyway thanks for sharing

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easydoms

Very interesting reading, I wonder what will be the next big thing on the internet? As with evrything it seems to go in cycles, some have more life in them than others, but some like facebook i think will be around for a while!!

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Hunter1

I believe it will be the Yahoo Buzz

Check it out!

See it HERE

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naziajabeen

Article is informative..
But you have missed the spell of aticles in the subject / title of the thread...
hmmmm

Thanks for the information...

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bizwiz

Nice article. I believe social media is best suited for people or companies selling tangible goods or services. It's a nice way to advertise since their sites do get a ton of pageviews.

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pro

Wow, amazing how the internet has revolutionize the world.. Reaching mass audiences so quickly.. Great for profit.

sryk4

thanx for this lovely piece of informative article

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