ppc(Pay Per Click)

ash05 · 08-23-2008, 06:58 AM

Pay Per Click (PPC) is a pricing model that guarantees that your website will appear in list of results for a search queries that have been specified by you. You website’s ranking is determined on the basis of what you pay. The highest bidder gets the highest ranking.

PPC is essentially a method of advertising your website on search engine results (in the sponsored result listing) where advertisers bid against each other to be the top search result on particular keywords or keyword phrases. For e.g. you have a website that offers computer items and peripherals and you want it to appear in the sponsored results of 'Overture', you can simply create an account and place appropriate bid for your website. If you ever make a keyword query on prominent search engines, you will find ad boxes or sponsored links on top or on the right side of the actual results. Your website will appear in those areas. Your website advertisement will be visible next to search engine results. On every instant when a visitor happens to click on your site, you will be charged for that click. Cost per click is the bidding amount you have agreed to pay whenever there is a click on your result.

ginog · 09-29-2008, 10:52 PM

Hi,
Many people think about campaign performance is based on the number of impressions and clicks, on ad position, and on CTR..actually it is wrong..

Those metrics are useful to gauge a campaign's ability to drive traffic to your site -- and especially the ability for a particular ad to attract clicks. But they tell nothing about your campaign's ability to drive sales or leads....
Some important metrics regarding your campaigns are:
The number of impressions indicates how often your ad is displayed, and is a measure of the number and effectiveness of the keywords in your campaign.

The number of clicks and the CTR indicates how well your ad is working to convince those viewing the ad that your site/offer corresponds well to the intent of their search.

The number of conversions and the conversion rate indicates how well your keywords, ads and landing pages are working together to convince PPC-driven site visitors to take the action that is the objective of your site -- usually sales or leads.

Thanks,
Gino

jass brown · 10-23-2008, 07:06 AM

Pay Per Click (PPC) is a pricing model that guarantees that your website will appear in list of results for a search queries that have been specified by you. You website’s ranking is determined on the basis of what you pay. The highest bidder gets the highest ranking.

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08-23-2008, 06:58 AM	#1
ash05 New Hunter Join Date: Jul 2008 Posts: 15 HB$ Balance: 0 iTrader: (0)	ppc(Pay Per Click) Pay Per Click (PPC) is a pricing model that guarantees that your website will appear in list of results for a search queries that have been specified by you. You website’s ranking is determined on the basis of what you pay. The highest bidder gets the highest ranking. PPC is essentially a method of advertising your website on search engine results (in the sponsored result listing) where advertisers bid against each other to be the top search result on particular keywords or keyword phrases. For e.g. you have a website that offers computer items and peripherals and you want it to appear in the sponsored results of 'Overture', you can simply create an account and place appropriate bid for your website. If you ever make a keyword query on prominent search engines, you will find ad boxes or sponsored links on top or on the right side of the actual results. Your website will appear in those areas. Your website advertisement will be visible next to search engine results. On every instant when a visitor happens to click on your site, you will be charged for that click. Cost per click is the bidding amount you have agreed to pay whenever there is a click on your result. __________________ Texas Condos ,Texas Condos for Sale Last edited by iowadawg; 08-23-2008 at 12:43 PM. Reason: No advertising in your post please.

09-29-2008, 10:52 PM	#2
ginog New Hunter Join Date: Sep 2008 Posts: 1 HB$ Balance: 0 iTrader: (0)	Hi, Many people think about campaign performance is based on the number of impressions and clicks, on ad position, and on CTR..actually it is wrong.. Those metrics are useful to gauge a campaign's ability to drive traffic to your site -- and especially the ability for a particular ad to attract clicks. But they tell nothing about your campaign's ability to drive sales or leads.... Some important metrics regarding your campaigns are: The number of impressions indicates how often your ad is displayed, and is a measure of the number and effectiveness of the keywords in your campaign. The number of clicks and the CTR indicates how well your ad is working to convince those viewing the ad that your site/offer corresponds well to the intent of their search. The number of conversions and the conversion rate indicates how well your keywords, ads and landing pages are working together to convince PPC-driven site visitors to take the action that is the objective of your site -- usually sales or leads. Thanks, Gino Last edited by iowadawg; 10-01-2008 at 11:33 PM.

10-23-2008, 07:06 AM	#3
jass brown New Hunter Join Date: Oct 2008 Posts: 9 HB$ Balance: 0 iTrader: (0)	ppc (Pay Per Click) Pay Per Click (PPC) is a pricing model that guarantees that your website will appear in list of results for a search queries that have been specified by you. You website’s ranking is determined on the basis of what you pay. The highest bidder gets the highest ranking. ------------------------------------ Last edited by iowadawg; 10-23-2008 at 10:27 AM. Reason: No fake signatures.

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