A good website builder knows that solid links mean solid rankings, but it’s an ever changing challenge to get them. Learn how to avoid a loss of link juice now.

Links are incredibly important in getting relevant traffic and good position in search results, but links are like any other relationship ... they can go sour. Here’s a list of ten reasons why otherwise knowledgeable link builders blow their efforts. Pay attention and don’t fall into any of these traps. As a website builder you have got to get this part right or you are heading for disaster.

1. One Hit Wonder - The worse thing that can happen to websites that stumble onto a source of links or who only rely on one method of building links is for that accident or that plan to actually work. That sounds counter intuitive, but if you convince yourself that only one method is needed, you’re heading for a fall. You need to diversify your efforts and not have all your eggs in one basket.

2. Quantity Not Quality - The link builder who writes an article, spins it and then uses article submission software can easily develop 1,000 links to a web page in no time at all. The only problem is those links will be worth next to nothing. Building links is not just a numbers game. Links gain their value from the value of their source. A single link from a PR 4 is worth 1,000 links from PR 0 websites.

3. Forgetting that the Webmaster is a Human - Email requests for a link that are addressed to “Dear Webmaster” are the first to be deleted. If you want to pitch a website for a backlink take the time to find a name to address the request to.

4. Staying Strictly Digital - If you are an expert in your field don’t be afraid to tell the world ... face to face. Volunteer for speaking engagements for your professional organization or even your local chamber. The story on their website will inevitably carry a link to yours.

5. Reliance on Black Hat - Black hat tactics will work. Time after time somebody has found a way to manipulate the system and anyone who has used it has experienced short term success. But the success is short term and sometimes comes with penalties that get your web pages de-indexed. Black hat isn’t worth the loss of listing.

6. Failure to Keep Up with the Industry - Link building, like so many aspects of internet marketing is constantly changing. Don’t allow yourself to get complacent. Don’t rely on a strategy that could become ineffective tomorrow. Take an interest in the industry and stay current.

7. No Support Network - This is a real risk for the small business website in more ways than one. You’re not working in a big SEO shop and you can’t stroll over to a colleague and bounce an idea off them. Try to develop a network of talented website builders that you can call on for help and be ready to help them when they call you.

8. Loss of Creative Spark - There’s more than one way to skin this link cat. Keep your mind open to creative ways to get other quality websites to link to yours. Doing something that is newsworthy for your industry is a sure way to get relevant links back.

9. Building the Perfect Link that Doesn’t Get Implemented - Action and consistency are more important than perfection. If you’re one of those people who are afraid to click on the submit button because you think your link request isn’t absolutely perfect, then just get over it. Live wild and click that button. An imperfect link request has more value in building relationships than a perfect request that is never sent.

10. Becoming Lazy - OK, you could change lazy with complacent, but it’s the same thing. Link building is a tough skill and not nearly as much fun as website design or even creating content. If you have built a few successful links don’t count on those being around forever. Continue your efforts and you’ll continue to enjoy quality traffic.

Link building is a task that every website builder has to have at least a working knowledge of. If you see yourself slipping into one of these ten common symptoms of link trouble, snap yourself out of it and double up on the building efforts. The leads and conversions that you gain from the relevant links are your reward for diligently performing this important function.

* courtesy of Maria Nemenman

thanks for the informative post mate.

it give us an idea.

nice post.... to became winner you will also know about something on page side, because only off page is not important...

yes i agree with you so many good link builders fail because thay do just link building not seeing the which link is important. one high pr link is more important than 100 zero Pr link. thats y link builders are fail.

really good article. thanks for sharing useful and good information.

I think which link builders do not keep in mind these facts how can you say that they are good or quality link builder?Because quality link builder know very well as one high PR backlink is important than 100 low PR backlinks.
Anyways,thanks for a great discussion.

A good link builder will build lilnks all over the net.
Free, paid...it does not matter.
And any webmaster who thinks a link builder who does not ONLY use high page rank sites to get links, is NOT A FREAKING WEBMASTER!!!
I would rather have 100 backlinks from sites with little to no page rank than 1 backlink on some high page rank site.
You all look at it wrong!
IT IS FREAKING TRAFFIC YOU WANT!
NOT FREAKING LINK JUICE THAT MEANS DAMN LITTLE TODAY!

Thanks for sharing this, some of those things that are listed in this post resonate well with me.

Indeed even some experts who might be working either as freelancers or staff in reputable SEO companies too could make even very big mistakes sometimes. Studying forums posts from time to time so many people talk about frustrations they have had after trying out custom expensive packages sold to them by their local or even international SEO companies because there are so many ifs and issues when it comes to optimizing websites and trying to build links for them in a professional way.

A common mistake made by many people is just looking for high PR links, they might even spend a lot of cash to acquire them, completely forgetting about whether or not those incoming links are related to their select niches. Such kinds of links apparently will not have huge positive impacts on their overall ranks. Qualities of links and not their quantities should be the real motto over here as some older domains are found, dominating their commercial fields via using only dozens of links.

very nice, I still need a long way to go to build links.

I think sooner or later everybody learns the lesson if they want to stay in the game. When I started out I ordered some xrumer service and blog commenting service, they built me thousands of backlinks, but by now they all dissapeared. Since then I only focus on getting high pr backlinks and I try to use backlink building methods that not many people use.

FYI on number two you have quantity over quality. I would also add to that list, using your personal contacts. These days we all know someone who owns a website. They should be your priority when it comes to getting links.

thanks for sharing these tips/ideas mate. very informative..

good and indeed fact :)

and someone cant call themselves good with this doings, thought id say that

Link building is a tough job and patience is most important. Thank you short, your article will ring the bell of many link builders to work more promptly.

great advice, you know your stuff judging from your articles, thanks

nice post.... to became winner you will also know about something on page side, because only off page is not important...

The biggest of the big reasons is not being able to talk and communicate with your client. So many SEO company's fail to realize this. If you are in SEO your are not only doing SEO for the firm, but you are also a "consultant" to help guide them in the right direction with irrefutable truth.

When a link builder focus on quantity than quality than it means he/s is going to failure.Link building is only depends upon quality so we should always keep focus on quality than quantity.

Link Building is an important part of seo for improving visibility...so it is necessary to be taken careful steps..thanks for this informative article..it really help...