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SmallDogs.com makes big sale???Shanghai IDC Co., Ltd

Domain name news brought to you by Shanghai IDC Co., Ltd

SmallDogs.com has sold for $6,200 in the latest high profile transfer of a site with a generic domain name.

The considerable value fetched made it one of the week's best sales for its domain name aggregator, showing the attraction of a product specific name to the many companies vying for the top web addresses capable of launching their firm's e-credentials.

Web-searchers are showing a trend for increasingly targeted web searches, looking for a particular product itself rather than a site known to supply it.

Buying a site name like SmallDogs.com helps a company to reconcile the need to capture the specific product search population, while creating a company name which is memorable ??? the product and name are one and the same.

Lucrative possibilities are provided by the purchase of a domain name which gains a high profile by stamping its product-specific name on the sector ??? advertising spots and links on the site become hot property.

SmallDogs.com currently contains links to small dog-related products on sites like Amazon, while providing its own category links, such as 'puppy for sale', which provide happy customers with sites stocking their desired product.