Originally Posted by Hunter1

What are some tips?[/i]

1. Put a link to your FAQ page
2. Put a link to your top level categories
3. Put a link to your sitemap
4. Create a templated 404 page that blends with your site
5. Add a search box
6. Make your 404 pages look as close to your site theme as possible
7. Add a true navigation to your site.

Optimizing your 404 error page is one of the most overlooked SEO techniques I have seen in the industry. When doing SEO it is easy to become overwhelmed with doing your on-page and off-page optimization but failure to optimize this can lead to problems down the road and more importantly a tarnished reputation.