Google Adwords Info!!!
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Google's Conversion Optimizer Leaves Beta David A. Utter | Staff Writer
SEM pros face replacement by a little software tool
The AdWords tool automatically adjusts one's CPC bids up to a maximum CPA to find the most optimal bids for an ad auction.
Google wants to take the daily tweaking of ad campaigns away from the mad scientist slash search marketer and put it into Conversion Optimizer, with consent of course.
The beta test that began in September 2007 has ended. Google announced on the AdWords blog that "any campaign with AdWords conversion tracking enabled that has received 200 conversions in the last 30 days can now use the Conversion Optimizer."
The cynically-minded might have viewed Conversion Optimizer as a way for Google to quietly push one's ad budget to the maximum.
But Google has touted positive feedback from users of the feature, including one who saw their CPA drop from 0.60 Euros to 0.25.
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