Direct Mail Marking Is Dying
I honestly think direct mail marketing is on it way to the grave. People hate junk mail and worse yet, they hate the people who send out those junk mail. For me, that junk mail don't even make it into my house. I have my recyle bin next to my garage door entrance that I sort my mail there before bringing the good ones inside the house.
Direct mail is also extremely expensive.
A better way is to use a combination of a CTS and a CRM systems. These systems are much better at helping agents find new clients.
My father inlaw uses these systems in Japan and he does not need to go look for new clients. His existing clients bring him new clients and these new clients are high quality clients, unlike the clients you get from the street.
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